Best Keyword Research Strategy for Bloggers 2020

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Want an effective, beginner-friendly Google Keyword Strategy to grow your online business? You’ve got it!

This simple SEO Keyword Strategy template is perfect for all skill levels of SEO, aka Search Engine Optimization. 

By following these three steps, you’ll get more free traffic and keep your content well-planned and organized.

Using this Keyword Strategy for SEO will help you to:

  • Plan content so you’ll have 5 in-demand web pages along with 25 weeks of blog posts that will engage your audience and drive conversions.
  • Know exactly which money-making keywords to use.
  • Rank higher on Google to get you more free traffic.


IN THIS ARTICLE

  1. Seed Keywords
    1. What are Seed Keywords?
    2. How to find Seed Keywords?
    3. Free Keyword Planners
  2. Keyword Research & Strategy with Keyword Planner
    1. What are Long Tail Keywords?
    2. Which Keywords should I use?
    3. Keyword Organization for Blog Posts
  3. SEO Keyword Content
    1. What is a Pillar Page?
    2. Why you need a Pillar Page
    3. How to Create a Pillar Page
      1. Create a Pillar Page
      2. Write a Blog Post for each sub-topic of the Pillar Page
      3. SEO for a Blog Post
        1. Share one blog post per week


If you’re in a hurry and need to skip ahead, go for it, just scroll down to STEP 1.

If you’re curious about why this strategy will help you, please keep reading. 

If you’re like most bloggers, your site isn’t getting results, like traffic and engagement, because it’s missing SEO. 

That means that it’s buried on page 5+ of search results. 

How often do you look past page 1 of search results? 

How often do you look past page 3?

Did you know that over 94% of online searchers only read the first page of their search results? 

So even if you have award-winning content, unless it’s front and center, it will be overlooked.   

Getting your site noticed is a result of it’s high ranking in Google and other search engines.

What ranks it high?

SEO, aka Search Engine Optimization.

SEO may seem daunting, but don’t be scared of it, you can do a lot of it easily by yourself, and I’m here to help you.   

If getting personalized attention by working with someone like me for your special site or even having someone do it for you so you can focus your time and energy on your genius sounds more appealing, please check out my services page (coming soon) because I’d love to help you with that too. 


Three Step Keyword Strategy

Step One of this easy Keyword Planning Strategy involves brainstorming Seed Keywords. 

Step Two grows those seeds into branches of long-tail keywords. 

And finally, Step Three, bears the fruit of optimized blog/website content enjoyed by both human searchers and Google. 

STEP 1:  CHOOSE 5 SEED KEYWORDS

Step 1 Goal: Generate a list of 5 seed keyword topics for your website.

What are Seed Keywords?

Seed keywords, a.k.a. short tail keywords, are the 1-2 root words that will sprout and grow into your long tail keywords, which we’ll cover in step two.

A Seed Keyword is the broadest, most generic term used to define your business, services, products, or other offerings.

Examples of seed keywords include “Life Coach”, “Health Coach”, “Wellness Coach”, etc. 

The best seed keywords are generic and allow room for branching out into your niche.

How to find Seed Keywords?

Many seed keywords will intuitively come to you from the top of your head by knowing your product, service, and target audience. 

To generate even more keywords, you can use a free Keyword Planner.

Two of the best free Keyword Planners are Google’s Related Searches, and Answer the Public https://answerthepublic.com/

First, Google’s Related Searches are displayed on the results page of a search, at the bottom of the page, and sometimes on the right side of the page.

It looks like this:

Google’s Related Search for Keyword Research

Another free keyword strategy tool is Answer the Public, https://answerthepublic.com/, which monitors autocomplete suggestions from search engines like Google and tells you what people are asking around your keyword. 

It uncovers hidden keyword treasures and enables you to provide solutions to the exact queries from your audience. 

Answer the Public Free Keyword Research Tool

Answer the Public is a wonderful resource for extending seed keywords into long-tail keywords, which is what we’ll do in Step Two.


STEP 2:

KEYWORD RESEARCH & STRATEGY WITH KEYWORD PLANNER

Keyword Research enables you to provide exactly what your audience wants/needs by discovering what they’re already searching for.

Step 2 Goals: Use a free Keyword Planner to:

  1. Research the 5 seed keywords from Step 1.
  2. Expand each seed keyword into 5 long-tail keywords, which will become blog content.

PRO-TIP:  When doing keyword research, pay close attention to questions asked about or related to your keyword.  These questions reveal your audience’s pain points for which you can provide relevant solutions in your content.

The 5 seed keywords will be your site’s Pillar Topics. 

The 25 long-tail keywords will be the Sub-topics which will be elaborated on in your blog.

We’ll go over this organization more in depth in a moment, but first, let’s cover Long Tail Keywords.

What are Long Tail Keywords?

Long Tail Keywords, aka Long Tail Keyword Phrases, are 3-6+ word phrases used in online searches. 

They consist of the main keywords combined together in a conversational way. 

They’re money-making keywords because they are easy to rank for and highly relevant to your target audience, resulting in higher conversion rates.

While scoping out each seed keyword, also start generating a list of 5 long-tail keywords for each seed keyword so that you’ll end up with 5 Seed Keywords and 25 Long-Tail Keywords.

Why do this?

  • To plan content so you’ll have 5 in-demand web pages linked with 25 profitable blog posts to keep your audience engaged.
  • To rank higher on Google to get you more free traffic, Google prefers organized content.
  • To organize comprehensive content that shows your expertise to both Google and your audience.

Let’s start with a couple of the best beginner-friendly Keyword Planners:

Google Keyword Planner https://ads.google.com/home/tools/keyword-planner/

Ubersuggest https://neilpatel.com/ubersuggest/

To use these, simply type in the seed keyword/s and hit enter.  The search results will give you a few different criteria, such as search volume, competition level, and cost per ad, to use to decide if that long-tail keyword is profitable or not.

Which Keywords should I Use?

The best and most effective keywords have all 4 of the following criteria:

  1. Solve your audience’s questions and/or pain points
  2. Have a search volume of at least 100 – 1K searches/month
  3. Have low competition levels
  4. Have low cost for ads

PRO-TIP:  As you’re researching the 5 seed keywords, make sure that they meet the qualifications listed above.  If not, it’d be good to change them to keywords that do fulfill those conditions in order to save you time and money later.

Now that you have your list of 5 seed keywords and 25 long-tail keywords, you’re ready for Step 3. 


STEP 3: SEO Keyword Content

The final step of this keyword content strategy is to use your findings to write easy-to-read, meaningful content that Google can find easily.

Step 3 Goals:

  1. Create a pillar page for each of the 5 seed keywords.
  2. Write a blog post for each of the 25 long-tail keywords.
  3. Share one blog post per week.

What is a Pillar Page?

A pillar page is a summarized table of contents. 

The main topic of each pillar page is a seed keyword, and the sub-topics are the long-tail keywords associated with that seed keyword. 

Create one-two paragraphs summarizing the long-tail keyword that you’re writing about. 

For example, an outline of a pillar page will look something like this:

Pillar Page on the topic “Life Coach”

  1. Life Coach
    1. Life Coach vs. Therapist
      1. Paragraph
      1. Paragraph
    1. Self-Help and Life Coaching
      1. Paragraph
    1. Life Coach for PTSD
      1. Paragraph
    1. Life Coach for Anxiety
      1. Paragraph
    1. Life Coach for Veterans
      1. Paragraph

Also, as you create each blog post, be sure to link the blog post to the pillar page and vice-versa. 

These internal links give your site both depth and credibility, resulting in higher ranking.

Why You Need a Pillar Page

A pillar page does three important things. 

First, for your readers, it provides a table of contents showing what they’ll find in your blog.

Second, for Google, it provides organized, comprehensive content so your pages will rank higher.

Finally, for you, it provides a framework for your site and enables internal linking between webpages and blog posts.

1. CREATE A PILLAR PAGE

How to Create a Pillar Page

Effective organization includes arranging content first by topic, then by long-tail keywords.

Using your seed keyword as the topic, and the 5 long-tail keywords as sub-topics, write a web page that briefly summarizes each long-tail keyword phrase in one or two paragraphs.

Include images, infographics, videos, etc. to assist your audience visually and to rank higher with Google. 

PRO-TIP: There are ways to optimize your images for Google images searches, which are also very popular, so it’s good to do some SEO on those too. The simplest way to do this is to name the image file with your keywords before you upload it to your site. And then once it’s on your site, again name it with your keywords.

Also, be sure to include links to your other pages on your site, such as the blog page devoted to each sub-topic, to increase ranking. 

2. WRITE A BLOG POST FOR EACH OF THE 25 LONG-TAIL KEYWORDS

SEO for a Blog Page

Now that your pillar page is written, it’s time to write a blog page for each Long-Tail Keyword. 

Remember those questions you found in Step 2?  Now’s the time to answer those questions in your content to help your audience solve their problems.   

SEO Keyword Content writing does two main things:

  1. It solves people’s problems in a way that’s easy to understand.
  2. It strategically places keywords (and their alternatives) where Google can easily find them, such as Titles, body paragraphs, tags, links, etc.

As a helpful service-based business, like Life Coaching, providing solutions immediately proves your usefulness and builds trust with your audience from the very beginning.

Solutions make people happy, so they’ll engage in your content by liking, commenting, and sharing. 

This is wonderful in and of itself, and it also ranks your content higher in Google searches. 

3. SHARE ONE BLOG POST PER WEEK

Now that you’ve learned the Best Keyword Research Strategy, you have the tools to:

  • Plan content so you’ll have 5 profitable web pages and 25 high-demand blog post ideas specific to your site.
  • Know exactly which money-making keywords to use.
  • Rank higher on Google to get you more free traffic.
  • Create valuable content to engage your audience.
  • Organize comprehensive content that shows your expertise.

And remember, I’m here to help, so if getting personalized attention by working with someone like me for your special site or even having someone do it for you so you can focus your time and energy on your genius sounds more appealing, please check out my services page because I’d love to help you with that too. 

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